It wasn’t long ago when Mikael Ainalem’s Pen demonstrated how you might use SVG outlines in HTML then lazyload the image (later turned into a webpack loader by Emil Tholin). It’s kind of like a skeleton screen, in that it gives the user a hint of what’s coming. Or the blur up technique, which loads a very small image blurrily blown up as the placeholder image.
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SVG as a Placeholder is a post from CSS-Tricks