Swedish car manufacturer Volvo has revealed an updated version of its Iron Mark logo.
Featuring a simpler and flatter look, the logo removes the chrome silver and blue colours for a black, monochromatic look.
This new Iron Mark logo will roll out gradually across the Volvo range and be featured on the first Volvo car in 2023 according to a spokesperson.
The first vehicle to use this new logo is expected to be the next-generation Volvo XC90 that will be the first to be manufactured on the new SPA 2 architecture.
Volvo Car Australia updated all of its social media profile pictures, including Facebook and Twitter, to this new Iron Mark logo on September 22 2021.
Volvo has been using the Iron Mark logo since 1930 and it has gone through many iterations throughout the years.
The Iron Mark is said to symbolise the old chemical symbol for iron according to Volvo, honouring the traditions of the Swedish iron industry: steel and strength with properties such as safety, quality and durability.
The company also compliments the Iron Mark logo with purely typographic logos as well, like the one seen on the rear of current Volvo vehicles.
Most recently, the typographic logo was refreshed in 2020 and follows the same minimalist design cues as the new Iron Mark logo.
We have already somewhat caught a glimpse of this new Iron Mark logo on the Volvo range, including the XC40 Recharge and the upcoming C40 Recharge.
On these vehicles, the blue rectangle from inside the logo has been removed and it features a stubbier arrow that doesn’t poke out as much from the outer ring.
Volvo isn’t the only manufacturer to recently refresh its logo. Kia, Renault, Peugeot are just a few that have done this recently.
This is a critical time for Volvo to refresh its image, as a report by Reuters suggests the company may explore an initial public offering and stock market listing by the end of 2021.
It also reported its valuation could be around US$20 billion (AUD$27.5 billion).
Volvo also pledged to go leather-free as the company transitions towards a completely EV model range by 2030.
MORE: Volvo going fully electric by 2030, will only sell online