Volkswagen’s sporty Spanish sibling will reach Australia this July, with a choice of one hatchback and two SUVs. An electric hot hatch will follow by the end of the year.

Above: 2022 Cupra Born electric hatch.

Australian hot hatch and SUV buyers will be presented with a new brand to consider in 2022: Cupra.

The performance arm of Spanish mainstream car maker Seat – itself a member of the Volkswagen Group, positioned between Volkswagen and Skoda – the Cupra marque will launch in Australia in July 2022 (a one to four-month delay from initial expectations).

Three models will be offered at launch: the Leon small hatchback, and two SUVs, the Ateca and Formentor – the lattermost of which is exclusive to Cupra, and isn’t available in a standard Seat variant overseas.

Offering a choice of 2.0-litre turbo-petrol engines and plug-in hybrid systems, prices will range from the low to mid-$40,000s before on-road costs for the entry-level Leon 140TSI hatch, rising to the mid-$60,000s for the range-topping Formentor plug-in hybrid. For more details on the entire Cupra range, click here to read our full story.

The brand will operate through an ‘agency’ model, with fixed, non-negotiable prices and pop-up Cupra stores scattered around high-traffic retail precincts. A five-year/unlimited-kilometre warranty will be standard, with servicing to be conducted through selected Volkswagen and Skoda dealers.

Joining the line-up late in the fourth quarter of 2022 (November or December) will be the Cupra Born electric car – one example of which has just arrived in Australia for local testing and software calibration.

Model What’s new? Segment Timing Read more
Model What’s new? Segment Timing Read more
Cupra Ateca All new Medium SUV July 2022 Details
Cupra Formentor All new Medium SUV July 2022 Details
Cupra Leon All new Small car July 2022 Details
Cupra Born All new Small car Nov/Dec 2022 Australian sighting
Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines as a young age, to growing up around performance vehicles in a car-loving family.

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